Arias Pistons 12.5:1 Compression 82mm Bore Honda B-series on 2040-parts.com

Jaguar ‘How Alive Are You?’ Marketing campaign launches

Jaguar Alive Marketing Campaign Launched Jaguar are launching a new global marketing campaign for the Jaguar Brand – run by Spark44 – focusing on Jaguars as  ’instinctively rewarding performance cars’. Jaguar are launching a new global marketing campaign to convince car buyers that they produce the most appealing range of drivers’ cars…in the world. The Jaguar ‘How Alive are You?’ campaign has been put together by Jaguar’s Spark44 Advertising Agency (which Jaguar Land Rover part own) which aims to show Jaguar in a modern context.

McLaren lock out front row (again) in Malaysian F1 Grand Prix qualifying

2012 Malaysian Grand Prix Qualifying - it's another McLaren front row. In a repeat of last week’s Australian Grand Prix, McLaren have locked out the front row in qualifying for the Malaysian Grand Prix, with Hamilton on Pole. Another week, another 2012 F1 Grand Prix; this time in Malaysia – sort of up a bit and left from last week’s Melbourne race.

Concept Car of the Week: Mazda Taiki (2007)

Mazda had been doing fantastically well with its concepts since the end of 2006, and its offering for the 2007 Tokyo motor show didn't buck the trend. The fourth in the 'Nagare' series that explored the idea of 'Flow, it lined up on the Mazda stand with its older brothers for the first time, and was understandably a most impressive display and one of the highlights of this show. Here's what Nick Hull had to say about the Taiki at the time.